As year-end fundraising pressures mount, it’s more important than ever for nonprofits to adopt effective, donor-centered strategies. In this episode of the Nonprofit Leadership Podcast, host Rob Harter welcomes Jeff Schreifels, Principal and Owner of Veritus Group—a global consulting agency focused on major and mid-level gift strategies. Jeff shares his proven insights into how organizations can build long-term sustainability by investing in relationships and shifting their fundraising mindset.
Jeff introduces the concept of “permission-based asking,” a transformational approach that empowers fundraisers to confidently and authentically engage donors. He outlines how social impact leaders can create meaningful connections, adopt a holistic donor journey, and overcome common barriers within siloed fundraising structures.
Key Topics Include:
- Why economic uncertainty requires nonprofits to double down—not cut back—on fundraising investment
- The power of relationship-centered fundraising to drive long-term revenue growth
- A step-by-step breakdown of the “permission ask” approach and how it changes the donor conversation
- How to create donor-centered KPIs that unify departments and break down fundraising silos
- Strategies for building sustainable major and planned gift programs, even during crises
- Practical ways to engage volunteers and staff in accountable, effective fundraising roles
- The importance of viewing donors as part of your mission—not just as sources of revenue
Mentioned in This Episode:
- Veritus Group: https://veritusgroup.com/
- “The Generosity Crisis” by Brian Crimmins
This Episode is Sponsored By:
- DonorBox: https://donorbox.org
Links to Resources:
- Interested in Leadership and Life Coaching? Visit Rob’s website: RobHarter.com
- Find us on YouTube: Nonprofit Leadership Podcast YouTube Channel
- Suggestions for the show? Email us at nonprofitleadershippodcast@gmail.com
- Request a sample coaching session: Email Rob at rob@robharter.com
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