Advocacy can be somewhat of a mine field in the nonprofit sector. There are many questions about how much an organization can do and what kinds of advocacy it should take part in.
Rob’s guest today is Eduardo Sanchez, Chief Medical Officer for Prevention and Chief of The Center for Health Metrics and Evaluation for the American Heart Association. He has also served as Vice President and CMO for Blue Cross and Blue Shield of Texas, where he was able to focus on worker and work site wellness, clinical prevention, and chronic disease management. Eduardo believes that advocacy starts with knowing the mission and reaching out to those that have the power to do what needs to get done. Advocacy is needed to make sure that nonprofits are not casualties of this crisis.
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