As leaders of nonprofits, receiving donations or grants from corporations is essential to our ability to provide services that make an impact. It’s important we are effective in our approach to obtaining financial gifts from these large organizations. Today’s guest, Tiara Green, shares some best practices regarding corporate philanthropy.
Rob’s guest, Tiara Green, is the President of the national nonprofit, Accessia Health. They are committed to providing financial assistance and support to patients with rare and chronic medical conditions. Accessia Health provides case management, education, and financial support for health insurance premiums, medication, copayments, travel, and other medical expenses.
Tiara shares the two biggest lessons she has learned when navigating corporate philanthropy. She recognizes the power of having both data and alignment, to show corporations how they will benefit from supporting the nonprofit’s mission. Tiara explains why it’s vital for nonprofit leaders to truly understand the goals of the corporations they are seeking funding from. She describes the many different ways a nonprofit leader can obtain the information needed, to decide if the missions align or not. Tiara explains the mission of Accessia Health and how the organization is focused on health equity and financial affordability for the people it serves. Tiara describes two of the most important methods her organization implements to expand their effectiveness. One of these methods is to develop strategic partnerships. She describes the best way to start doing this. She also advises nonprofit leaders to avoid a very ineffective method that wastes valuable time and hurts morale. Finally, Tiara shares an important leadership lesson that has made the biggest impact on her career and personal life.
Summary: Tiara Green discusses best practices and important lessons in corporate philanthropy. She emphasizes the importance of data in demonstrating impact and aligning with the goals of corporate partners. Tiara also highlights the barriers to health equity and financial affordability in the healthcare industry and the role of nonprofits in addressing these issues. She shares the fundraising methods that have been effective for Accessia Health, including storytelling and forming strategic partnerships. Tiara emphasizes the importance of clear communication, trust, and transparency in leadership. She invites listeners to connect with Accessia Health through their website and social media.
Takeaways
- Data is critical in demonstrating impact and securing corporate grants.
- Aligning with the goals of corporate partners is key in building long-term partnerships.
- Barriers to health equity and financial affordability in healthcare include systemic issues and social determinants of health.
- Nonprofits can address these barriers through community partnerships and strategic collaborations.
- Effective fundraising methods include storytelling, highlighting key differentiators, and forming strategic partnerships.
- Clear communication, trust, and transparency are essential in leadership.
- Accessia Health can be contacted through their website and social media.
- Effective Fundraising Methods for Nonprofits
- Best Practices and Lessons in Corporate Philanthropy
Quotes
- “Data tells a story.”
- “Alignment with goals and objectives is key.”
- “Humanizing everything we’re doing makes a difference.”
Chapters
00:00 Introduction and Overview of Corporate Philanthropy
02:59 Effective Fundraising Methods for Nonprofits
07:58 Barriers to Health Equity and Financial Affordability in Healthcare
14:26 Assisting Individuals with Rare and Chronic Conditions
20:56 Strategies for Fundraising Success
24:14 Leadership Lessons: Clear Communication and Trust
26:21 Connecting with Accessia Health
Mentioned:
Connect with Tiara on LinkedIn
This Episode is sponsored by:
Quorum: https://www.quorum.us/
Links to Resources:
Want to work with a leadership and life coach, check out Rob’s website https://robharter.com/
If you have any suggestions for the show, email nonprofitleadershippodcast@gmail.com
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