Branding. For many Nonprofit leaders, this is a topic that seems out of place for the Nonprofit sector and more applicable to the for-profit world. However, when we think of branding as communication, all of a sudden branding becomes extremely relevant. My guest today will talk about the critical importance of branding and how to improve your organization’s branding. Laurel Mintz is my guest and she is CEO of Elevate My Brand, Digital Marketing Agency. She is not only a business owner, but also an attorney and speaks all over the country on the topic of marketing/branding and leadership. In addition, she writes a column for Inc. Magazine.