How much should your nonprofit invest in marketing and fundraising before it becomes excessive? This is the question we aim to discuss today. Rob’s guest, Vilma Consuegra, explains how you can find a healthy balance between your marketing budget and your mission.
Vilma Consuegra is the Chief Marketing and Communications Officer at the Wounded Warrior Project. WWP offers a variety of programs, services and events for wounded veterans who incurred a physical or mental injury, illnesses, or co-incident to their military service on or after September 11, 2001.
Vilma shares how she got started with Wounded Warrior Project and the impact she hopes to make in her position in marketing and communications. When it comes to effective marketing, Vilma describes what she believes are the three biggest barriers that nonprofits face. She explains what nonprofit leaders need to focus on in order to create a healthy balance between effective marketing and operating within budget. As the WWP Communications Officer, Vilma shares the two most essential aspects to effective communication. She believes a nonprofit’s mission can be propelled more successfully, if one applies both of these aspects together. Vilma describes to what degree WWP integrates the use of AI in their organization process. She also shares whether or not she believes this technology will take over staff positions in the future. Finally, Vilma explains what impact she is hoping WWP will make in the lives of veterans as they continue to grow.
Mentioned:
Connect with Vilma on LinkedIn
Wounded Warrior Project website
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