A discouraging trend in the nonprofit space is the steady decrease in the number of donors that are giving to nonprofit organizations. Simply put, if an organization cannot retain its donors, then it won’t be around very long. Rob’s guest, Cara Augspurger, Ed.M., CFRE shares specific ways we can improve our efforts in relation to donor retention. Cara is a Fundraising Coach at Donorbox.
Donorbox is a recurring donation platform that provides nonprofits with a better donation checkout process. They aim to help nonprofits connect with their donors and volunteers more closely by building the best donor management system in the industry.
Cara shares her thoughts on the current state of giving and describes the factors that are attributing to the decrease in donor retention. She explains the importance of good stewardship and how sharing “impact reports” with one’s donors is key. When it comes to thanking your donors, Cara believes that it takes quality communication and also frequent communication to really convey an organization’s sincere gratitude. She explains how important authenticity is in regards to donor retention, and how nonprofit leaders can become more authentic in their actions. Cara also offers advice on how to best obtain donor feedback and what organizations should do once they have that feedback. Finally, she describes how to get your donors involved in your organization’s projects, when appropriate and necessary.
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