When it comes to traditional giving to nonprofits, we are facing a downward trend. Today’s guest, Brian Crimmins, shares why traditional giving is declining. He also describes ways nonprofit leaders can change how they approach development and fundraising in order to turn things around.
Brian is the co-author of the book, The Generosity Crisis: The Case for Radical Connection to Restore Humanity and Solve Our Biggest Challenge. The book explores the current state of philanthropy and how we can change course to bring about a different, more connected future that benefits us all.
Brian explains that the traditional nature of giving is under stress and explains that if it continues in this downward trajectory, this type of giving will cease to exist in only a matter of decades. Brian describes an important term from the book, “radical connection,” and why it is so important for nonprofits to build this type of connection with potential donors. He also believes in the power of collaboration between different sectors to solve the world’s problems, since no one sector can do this work alone. Brian offers advice on ways the nonprofit sector can reverse this downward decline in giving and shares why he believes the nonprofit sector is more than capable of achieving this. Finally, he shares why fundraising and building radical connections must be a responsibility of the whole organization, not just the job of the fundraising department.
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