Ask yourself this question: do I consider a company’s stance on various issues before I decide to purchase its product or service?
Rob’s guest today is Chris Marquis, the professor of Global Sustainable Enterprise at Cornell University and author of Better Business. In his book, Chris outlines how B Corporations are remaking capitalism before our very eyes. B Corps believe in a new triple bottom line: people, planet, and profits. Through a nonprofit called The B Lab, these corporations are verified all over the world in an attempt to shift the business landscape into one that is more socially responsible.
B Corps are defined as companies that balance profit and purpose through social and environmental performance. These verified corporations work to be managed as responsibly as possible to achieve a social mission through business. Right now, over 90% of millennials and 64% of consumers overall consider themselves to be belief-driven buyers. In a time when social consciousness is at an all-time high, it is more important than ever for industry leaders to use their positions of power to change the world for the better!
Links to Resources:
She Geeks Out
Practice Makes Perfect
B Corporation
Chris Marquis: Website Book
If you have questions or want to come on the show, email Rob at: rob@ccofpc.org
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