Having passion and being mission-driven does not necessarily guarantee that you will be successful when starting or growing a nonprofit. It takes a lot more than that. It takes a lot of work and a relentless commitment to fundraising. It also takes a willingness to tell your story as much as possible, and on as many platforms as possible. Rob’s guest had a vision while she was living in the Philippines after she witnessed Filipino nurses risking their lives on the frontlines. She wanted to offer nurses a global message of gratitude for their bravery and sacrifice during these difficult times of COVID, so she launched The One Heart Movement.
Rob’s guest today is Krista Kleiner, the founder and executive director of The One Heart Movement, whose mission is rooted in a global effort to rally community love and support of our healthcare heroes who continue to fight on behalf of all of us. She started this organization from scratch and has grown a significant social media presence and fundraising support in a short amount of time.
Krista shares how and why she started The One Heart Movement and what it was like to launch her own nonprofit organization. She explains how they have managed to experience exponential growth over the past year even as a very young organization. Krista also talks about the challenges of fundraising and why research is key to keeping The One Heart Movement going. One story she shares is about how their social media presence exploded with a unique challenge to rebrand Valentine’s Day by focusing on community support. She explains why maintaining your social media presence should be viewed as a full-time job but it is worth the investment. Finally, Krista shares which leaders have influenced her, the biggest leadership challenges her organization is currently facing and how she plans to continue building up the organization’s outreach to donors and other strategic partners.
Links to Resources:
The One Heart Movement – https://theoneheartmovement.org/home
Instagram – https://www.instagram.com/theoneheartmovement/
Krista Kleiner email – firstname.lastname@example.org
Krista Kleiner Instagram – https://www.instagram.com/krista_kleiner/