Many of us are familiar with the multimedia software company, Adobe, and its popular products such as Photoshop, Acrobat Reader, Premiere Pro, and many more. In addition to all these creativity tools, Adobe is dedicated to philanthropy and maintains a division of Corporate Responsibility. Today’s guest, Amy White, gives us insight into Adobe’s corporate philanthropy goals and their newest initiatives.
Amy is the Head of Corporate Social Responsibility and Social Issues Communications at Adobe. Adobe is committed to doing the right thing by focusing on people, purpose, and community through their many initiatives and programs.
Amy shares some interesting information about Adobe’s recent announcement of their Hometown Commitment initiative. She explains that Adobe feels they have an obligation to support local communities through supporting local nonprofits, in areas that Adobe employees live and work. Amy describes how Adobe integrates with local nonprofits, not just through financial grants but by offering human resources and products. She explains what Adobe’s two core principles are when it comes to corporate philanthropy and how these principles allow them to enter into a partnership with nonprofits that allows the nonprofits to be in the driver seat. When it comes to corporate philanthropy, Amy believes there is a way to have profitability while doing good in the community, and that they don’t have to exist in tension with one another. Finally, she describes one of Adobe’s biggest investments yet, the Equity and Advancement Initiative with Racial and Social Justice Nonprofits.
Mentioned:
Adobe Corporate Responsibility
This Episode is sponsored by:
Heller Consulting
Amalgamated Bank
Holly Rustick Grant Writing & Funding
Links to Resources:
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